Top Level Service or Sub Service
(Customer Name/Title)
- Message / Sales Pitch
- CTA (Call To Action)
- Define the branding materials available including colors, logos, slogans, images and text.
- Review and define the target audience
- Perform keyword research and define the competitors.
Campaign Target Marketing Resources
below is a list of resources to use and small sample budgets. It’s enough to test the waters and get some local awareness going.
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- AdWord Campaign ($300 a month)
- Search Network Ad (2-3)
- Call Only Ad (1-2)
- Re-marketing Ad (1-2)
- Bing Ads ($150 a month)
- Search Network Ad (2-3)
- Re-Marketing Ad (1-2)
- Facebook ($300 a month)
- Local Brand Awareness (1) ad
- Offer Claim (2) ad
- Store Visits (2) ad
- Video Views (1) ad
- Posts (5 in 30 days)
- Instagram (SEO)
- image advertising service
- tag local area, + related keywords like the services or product, beauty, skin care, ect.
- Pinterest (SEO)
- board focused on top level service
- ad images related to service
- link to image embedded in the associated content
- Promote pins (PPC)
- 3 Pieces of Related Custom Content (SEO)
- push through FB posts
- include/lined to Instagram via image
- images for content pinned in Pinterest
- content interlink to related service
- content external link to a larger brand or medical site about service
- Build Email Template and develop Drip Campaign.
- Define where mail list is coming from
- Determine tools to send list and measure ROI
- Google My Business
- Add post to google my business.