How To Use Twitter To Market Your Business

 In Social Media
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Twitter Social Media Marketing
Digital marketing is an excellent way to increase the size of your targeted customer base and it can help you to more effectively engage with your consumers. In order to properly marketing on social media, it is important to understand who your customers are and what platforms they are most likely to frequently utilize. A deeper understanding of this can be achieved through properly utilizing psychographics and demographics, which give you a more in-depth analysis of various factors regarding your consumers, such as age, educational background, gender, location, and income, as well as lifestyle preferences, values, interests, and opinions. There are also various other methods for successfully utilizing social media platforms, such as Twitter, for marketing purposes, which are described in further detail as follows:

What Is Twitter?
Twitter is a social media platform, which can be used for marketing, that was created on March 26, 2006. It allows users to interact through tweets, which are posts consisting of 140 characters, and it also provides beneficial news to its members. Currently, it has 336 members who are active each month. This makes it an excellent advertising medium, which gives you the option to reach a vast audience. Also, its growth rate was 4% in 2016 and is expected to decrease to 2% by the year 2020. Although its growth rate is expected to grow, the 2% increase still equates to an added 6.7 million members.

Why Use Twitter For Your Business
There are many benefits to utilizing twitter within your business in order to boost sales, as well as brand loyalty and recognition. When used effectively, it allows you to engage with your customers in a more effective manner. Typically, when companies reach out to and interact with their customers on social media, this helps to forge a stronger business relationship, which encourages repeat purchases and increases your customer’s overall sense of satisfaction. This can be beneficial because often your consumers are one of your greatest advertising tools. Another benefit of using Twitter as a digital marketing tool is that it typically has a very high return on investment. It is free to create an account and then from there, you can begin creating positive and engaging content to draw in a larger audience. Since it allows you to reach a vast number of people without a lot of initial investment, this makes Twitter marketing one of the most popular marketing and advertising mediums today and it is much cheaper than traditional forms of marketing, such as radio and television, which require large initial investments.

How To Begin Using Twitter- The Basics
1. Create An Account To Begin Twitter Marketing
Go to the Twitter homepage and click sign up to create your login information


2. Begin Developing An Audience
During this process, it can be helpful to browse the Who To Follow section.

3. Begin Creating And Posting Engaging Content

Pros And Cons

Pros:

  • Excellent ROI
  • Low Costs
  • Vast Audience

Cons:

  • Time Required To Manage Accounts
  • Filtering Through And Removing Negative Content And Feedback

 

Tools To Build Followers

  • Post Engaging Content: Try PromoRepublic, The Worlds FIrst Social Commerce Platform For Small Businesses
  • Avoid Negative Or Polarizing Posts
  • Interact With Customers One-On-One
  • Manage Accounts On Daily Basis: Buffer is a great tool to schedule posts on a daily basis.
  • Monitor Competitor Accounts To Determine Market Trends
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