{"id":243,"date":"2019-03-03T22:56:00","date_gmt":"2019-03-03T22:56:00","guid":{"rendered":"https:\/\/seogeek.io\/?p=243"},"modified":"2023-04-23T16:42:38","modified_gmt":"2023-04-23T16:42:38","slug":"marketing-plan-for-a-local-service","status":"publish","type":"post","link":"https:\/\/seogeek.io\/marketing-plan-for-a-local-service\/","title":{"rendered":"Marketing Plan for a Local Service"},"content":{"rendered":"\n<p><strong>Top Level Service or Sub Service<\/strong><br><em>(Customer Name\/Title)<\/em><\/p>\n\n\n\n<ul>\n<li>Message \/ Sales Pitch<\/li>\n\n\n\n<li>CTA (Call To Action)<\/li>\n\n\n\n<li>Define the branding materials available including colors, logos, slogans, images and text.<\/li>\n\n\n\n<li>Review and define the target audience<\/li>\n\n\n\n<li>Perform keyword research and define the competitors.<\/li>\n<\/ul>\n\n\n\n<p><strong>Campaign Target Marketing Resources<\/strong><\/p>\n\n\n\n<p>below is a list of resources&nbsp;to use and small sample budgets. It&#8217;s enough to test the waters and get some local awareness going.<\/p>\n\n\n\n<p>&#8211;<\/p>\n\n\n\n<ul>\n<li>AdWord Campaign ($300 a month)\n<ul>\n<li>Search Network Ad (2-3)<\/li>\n\n\n\n<li>Call Only Ad (1-2)<\/li>\n\n\n\n<li>Re-marketing Ad (1-2)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Bing Ads ($150 a month)\n<ul>\n<li>Search Network Ad (2-3)<\/li>\n\n\n\n<li>Re-Marketing Ad (1-2)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Facebook ($300 a month)\n<ul>\n<li>Local Brand Awareness (1) ad<\/li>\n\n\n\n<li>Offer Claim &nbsp;(2) ad<\/li>\n\n\n\n<li>Store Visits &nbsp;(2) ad<\/li>\n\n\n\n<li>Video Views &nbsp;(1) ad<\/li>\n\n\n\n<li>Posts (5 in 30 days)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Instagram (SEO)\n<ul>\n<li>image advertising service<\/li>\n\n\n\n<li>tag local area, + related keywords like the services or product, beauty, skin care, ect.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Pinterest (SEO)\n<ul>\n<li>board focused on top level service<\/li>\n\n\n\n<li>ad images related to service<\/li>\n\n\n\n<li>link to image embedded in the associated content<\/li>\n\n\n\n<li>Promote pins (PPC)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>3 Pieces of Related Custom Content (SEO)\n<ul>\n<li>push through FB posts<\/li>\n\n\n\n<li>include\/lined to Instagram via image<\/li>\n\n\n\n<li>images for content pinned in Pinterest<\/li>\n\n\n\n<li>content interlink to related service<\/li>\n\n\n\n<li>content external link to a larger brand or medical site about service<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Build Email Template and develop Drip Campaign.\n<ul>\n<li>Define where mail list is coming from<\/li>\n\n\n\n<li>Determine tools to send list and measure ROI<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Google My Business\n<ul>\n<li>Add post to google my business.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Top Level Service or Sub Service(Customer Name\/Title) Campaign Target Marketing Resources below is a list of resources&nbsp;to use and small sample budgets. It&#8217;s enough to test the waters and get some local awareness going. &#8211;<\/p>\n","protected":false},"author":1,"featured_media":289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,7],"tags":[],"_links":{"self":[{"href":"https:\/\/seogeek.io\/wp-json\/wp\/v2\/posts\/243"}],"collection":[{"href":"https:\/\/seogeek.io\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seogeek.io\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seogeek.io\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seogeek.io\/wp-json\/wp\/v2\/comments?post=243"}],"version-history":[{"count":1,"href":"https:\/\/seogeek.io\/wp-json\/wp\/v2\/posts\/243\/revisions"}],"predecessor-version":[{"id":244,"href":"https:\/\/seogeek.io\/wp-json\/wp\/v2\/posts\/243\/revisions\/244"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seogeek.io\/wp-json\/wp\/v2\/media\/289"}],"wp:attachment":[{"href":"https:\/\/seogeek.io\/wp-json\/wp\/v2\/media?parent=243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seogeek.io\/wp-json\/wp\/v2\/categories?post=243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seogeek.io\/wp-json\/wp\/v2\/tags?post=243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}