A Step-by-Step Guide

You’ve spent hundreds of hours crafting your product, now what?

In an ideal world, you would simply email your list about the product, present its benefits, and watch the revenue pour in.

But it doesn’t work that way!

Most product launches flop because creators put little to no effort into launching the product. As a result, even the greatest products can fail. Let’s change that dynamic today! Here’s a comprehensive guide on how to properly launch a new product for success, incorporating key strategies such as leveraging social media and crafting compelling press releases.

1. Get Some Feedback

You might be absolutely sure that you’re launching a great product, but what does your audience say? Do they like the product? It’s crucial to ask a few people to try your product and see if they want more. This feedback can help you fine-tune your offering and ensure it meets the needs and expectations of your target audience.

2. Arrange or Participate in an Event

Building hype around your product launch is essential. Arrange an event or participate in one to talk about your product. This not only makes your launch feel important but also allows you to connect with potential customers and generate excitement. Events can range from live demonstrations and webinars to participating in industry trade shows.

3. Create a Launch Schedule

Don’t expect good results from randomly sent emails. While they might work occasionally, a planned launch schedule is much more effective. Map out your emails, social media posts, and other marketing activities leading up to, during, and after your launch. This ensures a cohesive and sustained effort to keep your audience engaged.

4. Send a Teaser Email

It’s important to make the launch feel important, even if it isn’t. Tease your product with a compelling reason why recipients should anticipate your product launch. This could be a sneak peek, a countdown, or exclusive early access for loyal customers.

5. Develop a Strong Headline

What problem does your product solve? Does it have a good selling point? Develop a solid headline that clearly communicates the value of your product. Your headline should grab attention and convey that your product is a must-have, making recipients feel they’ll miss out if they don’t act quickly.

6. Leverage Social Media

Social media platforms are powerful tools for building anticipation and reaching a broader audience. Share behind-the-scenes content, countdowns, testimonials, and interactive posts to engage your followers. Use hashtags and collaborate with influencers to amplify your reach.

7. Craft a Compelling Press Release

A well-written press release can generate buzz and attract media attention. Highlight the unique features and benefits of your product, include quotes from key stakeholders, and provide high-quality images. Distribute your press release to relevant media outlets, industry blogs, and news websites.

8. Push Good Reviews

Some of your beta testers have surely said great things about your product. Chances are, people know and believe them. Use these positive reviews to your advantage by featuring them in your marketing materials, on your website, and in your emails.

9. Send a Reminder Email

Don’t expect to make all the sales with your launch announcement. Some people decide to wait, and some just didn’t have time to read your email. Make sure you’re sending a reminder email to nudge those who haven’t taken action yet.

10. Create a Sense of Urgency

No one wants to miss out on something valuable. Create urgency by emphasizing that your launch offer is limited and will not be available forever. Limited-time offers, exclusive bonuses, and countdown timers can motivate potential customers to act quickly.

11. End the Launch Professionally

Your launch offer may be over, but the sale should continue. Send a sale end announcement and wrap it up like a professional by telling them the regular pricing is live. This helps maintain a sense of closure and professionalism, while also encouraging those on the fence to make a purchase.

Happy Success!

By following these steps and putting in the necessary effort, you can turn your product launch into a success story. Remember, a well-executed launch not only boosts initial sales but also sets the stage for long-term success.