Google Search Operator Basics

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Most SEOs know the basics, but few really master them. However, knowing how to use them effectively is another story altogether. Before I continue, let me introduce you to how Google Search operator works.

When we talk about Google search engines, we are talking about specific commands you can use in search engines to refine your search results. These search operators are commands that you can use to filter and refine your search engine results. For example, using a search engine site will allow you to see the results of each site in the search engine results.

Did you notice that most search engines support the same search engines but have their own operators?

Google advanced search with search engines

Since the discovery of Google search engines, performance with the largest search engine in the world has increased significantly. Some folks will just type a word or phrase, press enter, and Google does the rest for them. In some cases it works, in other cases, it could save you a lot of time such as an extra symbol or sign.

Let me give you some examples of using these operators in the real world. From content search to SEO technical review, these examples will help you become familiar with the workings of advanced search commands and Google operators.

Google advanced search commands and operators

1. Cache

You can use this to find out which cache is the latest for a particular website. Unlock a Google feature similar to the one provided by the Internet Archive. It is useful to identify the last page indexing. Then, after entering the URL after that operator, Google uses the most recent cached version of the webpage on the search results page.
Example: thebackroomtech.com

2. Inposttitle

If you are conducting a blog survey, this operator is useful for searching blogs with specific search terms in the blog title.
Example: Weight Loss Goals

3. Allintitle

If you are looking for blogs that match the content you write, this is the best way. You can use allintitle to find out what others are doing on a particular topic. Then you can get a better-written publication than theirs.
Example: How to Write Content for SEO

4. Title

It’s a narrower operator. This will help you find results that are more specific in specific search phrases.
Example: Draw with micron pens

5. Intext:

This operator will allow you to search for results based on the text contained in the content of the site.
Example: movies

6. Allintext

This operator will allow you to search for results based on the ability to find all the terms that follow in the content of the site.
Example: humor movies

7. Allinurl

This lets you search the pages of search terms in a URL on internal search pages. For example, suppose you want to search a page on a site that contains the term “graphic tablet.” You can use the following items: Amazon tablet drawing

8. Inurl

If you want to search pages on a website whose search term is listed in the URL and another term in the content of the website, you can use this operator. This is useful for searching highly optimized websites on the page for the topics you are studying.
Example: Draw portraits

9. File type

If used alone, this browser does not do much. However, paired with other search terms or search engines, finding content using a specific file extension can be very useful. This operator only works with file types that contain text, but you can search in Google Images for file types such as GIFs, PNGs and so on.
Example: readme file type

Google Advanced Search Commands

1. Or

This helps you find pages that have one word or the other. It is a conditional order. For example, if you want to find words like eating or drinking, but not both.

2. Quotes (“word”)

Using quotation marks around phrases you are looking for will help you find exactly the same results instead of the general results obtained by a standard search.
Example: “search term 1”

3. Excludes: (-)

This sign displays exclusion. This helps you exclude words you do not want to appear in search results for some reason.
Usage example: “Content marketing -businessinsider.com”

4. Add: (+)

With the plus sign, you can add the words you want to include in the search results.
Example: “Content marketing + SEO”

5. Website

If you need a more specific result that serves a particular website, this command will help you get those results.
Example: “Website: searchchenginejournal.com 404 errors”

6. Related

Use the following if you need results on multiple websites that have similar content you know.
Example: “Related: domainname.com”

7. Information

Are you searching for domain information? This would sort that out. This will help you identify things like the domain text pages on the page.
Example: “Information: domainname.com”

Google Instant Search Operators

If you in search of immediate and concrete results, this would do it.

1. Define

This operator lets you view the current definition of any word.

2. Weather

This operator allows you to reach the time anywhere, by zip code, city, state, or country name. Top locations will be the most popular location in this region.

3. Stock

It shows the stock price, its recent trend, and the price chart. It also displays information such as closing price, daily highs, and lows, and market capitalization.

4. Map

The map operator will return Google Maps results to any location. You can use any location descriptor: name, zip code, contact information, etc.

5. Movie

Use this carrier to explore all the information about all your movies. The results are displayed next to a live preview folder that shows your site’s trust ratings, description, release date, graphics cards, and more.

Below are hints to help you implement these operators and fully utilize them for any SEO application. Feel free to use them to create your own ideas and SEO projects.

Deepen your site content study

Many of these search operators can help you search for accurate and useful content. From the latest SEO topics of today to content through a variety of content

1. Exclude some terms not helpful to you

Example: TERM1-TERM2
Let’s look at this in this statement, since 404 errors are your goal, I can help you. The following is sufficient:
Safe URLs – 404 errors

2. Exclude more than one term

Example: term1 -term2 -term3 -term4
If research into your content is 404 errors but you only want pages that talk about 404 errors, you can use this combination:
Example: Secure URLs -404 errors -canonical -500 errors

3. Exclude correct expressions

If you want to search pages that mention SEO technical audit without including 404 errors or XML page folders in the topic discussion, then use this operator.
Example: SEO – “404 errors” – “Sitemap XML”

4. SEO technical review

When done properly, SEO technical review can be complex and contains more than 200 factors to consider, especially for large websites.
However, any SEO professional worth the name will develop a personalized strategy that a client can use to prioritize SEO tasks and get a page on the site.

5. Identify how to index site

Example: Website: domainname.com

A small window on how to index a Google site can tell you a lot about how to adjust your SEO efforts accordingly. Using a site operator is one of the easiest ways to do this. You can also get an idea of how many indexes a site has.

Counting index results can help you identify huge technical errors on a large website. For example, suppose a website contains only 270 pages, but Google indexes 15,000 pages. This can range from incorrectly generated pages from site searches to issues resulting from the transition from http:// to https:// and the recommendations do not work properly.

Delete multiple subdomains

Example: Website: domainname.com -inurl: stage -inurl: dev -inurl: staging

If you are running a large, messy global branding site that still has trouble crawling preparation sites but is not interested in preparation sites, this operator can help you exclude any subdomains of messy prep

Find duplicate content

Example: Website: domainname.com “content search term”

This is useful for an estimate of the number of results returned by search terms. Once you’ve discovered this, you can use a tool like Screaming Frog for deeper search and find duplicate content pages that are causing problems.

Manipulate several operator combinations

“Google is your friend, have you heard about this phrase? You can illustrate the power of ideas you can actually get from advanced search operators.

From plagiarists exploring their own content to revising the transition from http:// to https://. It is up to you to identify the combinations that will most assist you in your research efforts. This way you can get a net benefit that will help you find the most relevant information that will help you beat your competition in search results.

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